Text marketing also called SMS marketing or Short
Service Marketing, is one of the easiest ways to communicate.
However, it was
mostly used for personal conversations, until recently a new dimension was
added with the rapid increase in smartphone usage.
According to Deloitte's research, 8% of the world's
population went shopping in the store after receiving promotional offers via
text messages.
While 29% of the target audience responds to messages, 47% of
the respondent audience continues the purchase process.
Messages are the
preferred way to talk to customers. 9 out of 10 people choose messages as a way
of informing themselves about business communication.
Also, read: 4 Reasons why video marketing is so powerful
SMS marketing is a great way for companies to communicate
with their customers and discover a new audience. The benefits of SMS marketing
are numerous and make it a communication choice for every business.
Here are 9 benefits of SMS marketing to
help strengthen your business
1. High opening rates
SMS has the highest open rates compared to phone calls or
email marketing. 98% of the messages sent are open, which makes it one of the
biggest benefits that companies choose for this platform to reach customers.
Email and Phone calls have a higher spam rate compared to
relatively low messages.
Also, read: 10 Email marketing tips to achieve new heights
2. Conversion rate
With the high use of messages by the software, SMS is
still witnessing a high conversion rate. People are more inclined to visit your
business and offer promotions, offers shared by companies via SMS, than other
marketing platforms.
Studies have shown that it increases conversion rates for
SMS marketing campaigns more than other platforms.
3. Expensive
Cloud messaging platforms offered by cloud phone providers
make SMS marketing a very cost-effective option. Cloud phone providers offer
wholesale SMS options that enable companies to reach thousands of customers in
a short time.
Compared to other forms of marketing, such as billboards, TV ads,
mobile ads or magazines, SMS message marketing is more budgetary and with a
wider audience.
4. Great success
With the increase in mobile usage, Statista reported in
2018 that 52.2% of all Internet traffic is generated by mobile phones compared
to 2017, and SMS text marketing has become a communication option for many
companies.
Receiving SMS does not require a network connection,
everything is just a working phone. With the further use of phones, SMS
marketing is nothing more than a gold mine.
Marketers take advantage of the
opportunity to reach customers accurately with their fingers, giving them the
advantage of reaching a wider audience.
5. Immediate delivery
A good Cloud telephone provider has a strong network
operator connection around the world. This connection of operator services can
be of great benefit when companies want to offer time-dependent OTPs.
As a
world leader in Night Business communication, SMSala has strong network
operations in more than 200 countries around the world. Messages triggered by
the SMSala Bulk SMS Platform are delivered in milliseconds.
Companies can
reach customers visually by sending messages in such a fast way in seconds.
6. SMS Campaign successful visibility
Creating an advanced platform and reaching the audience
through a technology platform requires hours. It gives companies an idea of how to reach out, plans text marketing strategies and
reaches the right audience to attract more attention.
Cloud phone providers provide real-time data and detailed
graphical analysis, such as the number of messages transmitted, timestamp,
message status, whether the customer reads, which browser to use, geo-location,
and more.
This data helps companies understand who their target audience is,
how successful the campaign is, and what steps should be taken to make future
campaigns gain more audiences.
7. Opt-in/Opt-out
Although legal
regulations are high in SMS advertisement compared to email marketing, messages
are still an easy way if the customer does not want to hear from work.
Shortcode,
Long code numbers allow customers to request or unsubscribe from messages.
Response takes place instantly, and businesses can configure simple keywords to
allow customers to respond easily to their convenience.
The simplicity
available due to easy keyword entries increases customer satisfaction as well
as gaining customer loyalty as a way out if they want to stop receiving
messages.
8. Flexible and reliable
SMS offers a
limited space for businesses to communicate their stories. Therefore,
businesses need to use 160 characters wisely to effectively reach customers,
creating a lasting impression for users.
It helps brand awareness and provides
flexibility in terms of different things that can be shared with messages.
There can be
an announcement of an ongoing sale, offering discount coupons, offering offers
or informing customers about a new store recently opened, sending appointment
reminders, order status for online shoppers, and more.
9. Time management
Everyone knows
is “Time is Money, with SMS Marketing you save a lot of time by letting you
concentrate on other areas of your business.
This is a simple and easy process.
Using the scheduling component of SMSs, you can edit your SMS marketing
campaigns for a later date. This is a great advantage as it allows you
to manage your time efficiently.
10. Integrate with your Marketing Campaigns
The biggest benefit of SMS Marketing is its potential when you integrate it into any of
your marketing campaigns.
It is known that social media and traditional media
are not always the most effective way of reaching your customers on time,
integrating SMS with these other marketing methods and delivering the message
directly to your customers, allowing them to know what to offer.
11. Create Loyal Customers
SMS Marketing
is a great channel for attracting and creating loyal customers. Offer
promotions to your customers and tell them about your business when you need
it.
This ensures that your customers are appreciated while
maintaining the main focus of your business. The more you give, the more you
come back.
12. SMS provides greater reach
On a global
scale, more people have a mobile device than they are connected to the
Internet. Currently, 64% of the world's population has a telephone, while only
48% is connected to the Internet.
Of course,
this information is not ground-specific and numbers tend to fluctuate in
different parts of the world. However, SMS can help you reach customers who do
not have an Internet connection and cannot otherwise interact.
And I'm not
only talking about the weak connection areas of the world, but also the most
connected areas like the United States. Everything depends on your target
market.
For example, if your target audience is elderly, you have a higher
chance of reaching them on their mobile phones. Surveys among US elderly people
show that people over 65 are more likely to have a mobile device than an
Internet connection.
However, many
also, use the Internet, so you should not exclude other digital channels. Most
importantly, you need to do your own research to see if it's the best way to
focus on just one or multiple channels.
Guest Author - Sheikh Irfan
 | Hi, I'm Sheikh Irfan I am a Digital Marketing Executive for SMSala. I am passionate about all things marketing and have extensive knowledge of SMS marketing. I have worked closely alongside big brands to implement and manage SMS campaigns. |
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