Have you thought what your potential customer sees when they visit
your website on a smartphone. Because according to a recent report by Google
the mobile presentation in the past years was a 500% of increase in search
volumes done via mobile devices. This means that 1 in a 5 searches on Google or
any search engines are now being done on a mobile device or smartphone and the
news is even more alarming for a small business owners.
For small businesses, the rate is even lower, 1 out of every 3
searches is done by someone who wants to find a business or service providers
in their local area. It simply means that you are missing a big chunk of
potential business if your website is not optimized for mobile device viewing.
As if that is not a bad enough, the situation becomes even more
dramatic when smartphone usage is predicted to overtake the use of desktop
computers in the coming years. It won’t be long before most of your website
visitors will be using either a Smartphone or tablet or any mobile devices. If
your website is not mobile-friendly, you are going to miss a large chunk of
potential business. This generation of newer mobile users seldom just surf the
web. Instead, they want to find specific information. They want to know about
your business, hours of operation, location, your phone number and services
offered. . If they can’t find what they’re looking for quickly, they go
elsewhere. That means that your competitors win
and you lose.
Do you know what your website look like on a Smartphone? The
problem with most standard websites is that they are not designed for
Smartphones. The result for mobile users is the website is hard to read and
navigate. Those websites take too long time to load, key information is not
displayed prominently, and users need to scroll back and forth and zoom in and
out to read all the information. This ultimately is a big turn-off to your
potential customer and should be avoided.
The site which is a mobile optimized version of their website is
shown to their mobile user. All the information is easily accessible right from
the home screen, customers can call you with just a click of a button, and
important details such as directions and hours of operation are all easily
found. The whole site are designed to automatically resize to fit all of the
most popular Smartphones, so users don’t need to zoom in or scroll around. But,
one of the most important factors is the simple design which means the site loads
quickly right on the screen. This is very important for your customers on the move.
When you create mobile optimize version, your website will load
faster and becomes easier for the user to use. New mobile world of potential
customers is a huge slice of the marketing pie, one you don’t want to miss. So
optimize your website to mobile version to draw in your share of millions of
potential buyers.
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