Facebook is
orders of magnitude and more popular and the most-popular social media site. There are millions of members and millions more signing up each day.
Therefore, it is a great tool in your business marketing campaign. Keep reading
to discover how.
When you are
using Facebook for marketing your business, make sure you're also posting there.
No one will visit a page which rarely ever has updated content on it. Don't
overwhelm your followers, but be sure to post at least once per weekday so that
people will often check back just to see what's going on.
Use Facebook
Insights to improve your social media marketing campaign. Check Facebook
Insights to find out which updates are the most popular. If possible, share
more similar updates. If you notice your subscribers are losing interest in
your Facebook campaign, make an effort to create more interesting content for
your campaign.
Offer
sweepstakes in return for people’s “like” if you have trouble having followers
for your Facebook page. Just place the sweepstakes in a tab on your company's
page and have them fill it out with their email address, specifying that only
those who Like your page will be eligible for the contest.
Know when
you should and shouldn't post on other walls. You can gain lots of attention by
doing this. Make sure it is the good kind. Post to other Facebook pages when
you have something worthwhile to say. Don't resort to spam.
Do not post
so much on your Facebook page that people will begin to feel too saturated by
you. You want to give them something to think about, so let a little space flow
in between each posting. Facebook recommends new page owners post no more than
once or twice a week.
Do not
create postings that are far too long. Do not share ton of information like no
one will read your 1000 words to get to the point. Try to keep all of your
postings as short as possible, but make sure they are well-written. You want
people to be able to grasp the main idea.
Offer an
easy way for your followers to sign-up for contests. Give away something to
provide incentive for folks to do so. Hold contests and sweepstakes or just
offer free samples of the product.
Don't think
of your fans as numbers. That's a big no-no in Facebook marketing. You aren't
collecting numbers, you are building brand champions. You are creating a
community of people who love your company or brand. Treat them with the respect
that they are due. These people can make a difference for your company.
Create
customized tabs to highlight information on your Facebook page. This will
clearly separate your promotions, coupons, freebies and any other things that
you would like to highlight your business. When the contest or promotion is
over, you simply remove that tab from your Facebook page.
Add pictures
to your profile page. People love pictures and it really is true that a picture
is worth a thousand words. When your fans can see what you have to offer, your
customers with your products or services, or what you stand for, they will feel
more of a connection to your company.
Get your
subscribers to interact with you by asking some questions. You could for
instance ask people to share a funny anecdote with you or to give their opinion
on a certain topic. This is a great way to get your subscribers to interact
with you and with each other.
Look for
other brand's best practices and learn from them. Facebook is not a new medium
anymore. There are tons of companies dealing with Facebook marketing every
single minute of the day. Look into what seems to be moving the needle, and
figure out how your brand or company can be doing the same.
Always
maintain a positive attitude on your Facebook marketing page. No one likes a
downer, and this is especially true if someone has the ability to not be forced
to deal with it. Be sure that no matter what you post on your page that you
find a way to put a positive spin on it.
There are
things that you should and should not do when you are Facebook marketing. You
need to research both. Looking at the worst examples is often overlooked by
many people who just look at the best. You also need to learn what you should
not do.
Post
pictures along with your text. It will make your post stand out in the
news-feed, and it gives it a little extra edge. Make sure, however, that you
either use your own pictures or you use royalty-free images when posting. This
is important because you do not want to essentially take someone else's
property without asking.
Include your
customers as your business celebrates certain milestones. Try sending a
"thank you" quickly to all the people on your friends list, and make
an announcement about the celebration on the main marketing page. This will
make your followers feel special and appreciated.
Consider SEO
when completing a Facebook profile. Try to using the keywords you used on your
website; additionally, post back-links to your website on your Facebook
profile. If your keywords are strong, your Facebook page is going to earn a
search result rank before long.
Avoid doing
all of your updates for Facebook in a single day. If the content is spread out
a bit, its impact will be greater. People find it hard to locate information
useful to them if they are given too much all at once.
Always try
to pick Facebook page name that is not confusing and not consistent with your business.
Once you choose a name, it is very difficult to convince Facebook to allow a
change. You have to send a request, which could take a while. In the meantime
you may end up losing customers.
There are
many marketing opportunities when it comes to Facebook. You now know how to
market effectively on Facebook. It's time to start integrating Facebook into
your marketing strategy.
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