Probably you
have heard the term SEO, but you are not sure what it is all about or if you
even need to care. And if you have a newly launched website than this is for
you.
SEO stands
for Search Engine Optimization. SEO’s goal is to get your website the best
possible ranking whether organic or non-paid results, on search engines such as
Google, Bing and Yahoo. Every day millions of people search online for products
and services. Years of research proves that people rarely look beyond the first
page or two of results and they most often click the links at or near the top
of the page, which is where you want to be when people search for your products
and services. Search engines uses complex formulas and processes called the
algorithms to analyse, index and rank the millions of sites on the web.
You can
optimize your site to align with these algorithms by applying techniques that
act as signals to search engines. Search engines evaluate these signals and use
them to asses where your websites should rank and compare with the other sites.
These signals include keywords, Meta tags and links to your sites from other
sites called the backlinks. An important thing to keep in mind is that search
engines are sophisticated, they analyse for quality and not quantity, in order
to provide search results that are relevant and trustworthy, the first step in
optimizing your site is to think about your target audience. Who are they, what
will they want to see and learn when they visit your site, what words or
phrases are they likely to use to search for your products and services? Use
that knowledge to create compelling, well written content that engages your
audience and spurs them to action. Remember, flooding your websites with
keywords, degrade the readability and appeal of your content will hurt your
rank and not help it.
Making your
site easy for people to share on social media is another way to optimize like
adding buttons for Facebook, twitter, pinterest and other social media sites is
a great way to make your site more shareable.
Use of backlinks can also improve your website’s ranking. backlinks are created when
someone puts a link to your website on their site. Search engines take note of backlinks. However, having a bunch of random websites linking back to yours
won’t boost your search engine ranking. Again quality and relevance are key.
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